Beer and wine advertising

Beer and wine advertising Author United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications, Consumer Protection, and Finance
ISBN-10 LOC:00185460757
Year 1985
Pages 638
Language en
Publisher
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Violence on Television

Violence on Television Author Cynthia A. Cooper
ISBN-10 0761804773
Year 1996
Pages 201
Language en
Publisher University Press of America
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Congressional scrutiny and public criticism of violent television have spanned nearly four decades with little change in the emphasis of those protests. Despite the intensive spotlight cast on broadcasters, few in Congress have really tried to affect any real changes in the amount and nature of violence in television programming. Although there have been many studies conducted on the effects of television, few authors have explored the political, cultural and societal influences in the battles over television violence. This book explores the complexities of Congressional and public scrutiny and the dynamics of communications policy-making in the United States.

Media Impact An Introduction to Mass Media

Media Impact  An Introduction to Mass Media Author Shirley Biagi
ISBN-10 9781305890367
Year 2016-01-01
Pages 448
Language en
Publisher Cengage Learning
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From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Drug Use and Drug Policy

Drug Use and Drug Policy Author Marilyn D. McShane
ISBN-10 0815325118
Year 1997-01-01
Pages 440
Language en
Publisher Taylor & Francis
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First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

Drug Legalization

Drug Legalization Author Rod L. Evans
ISBN-10 0812691849
Year 1992
Pages 331
Language en
Publisher Open Court Publishing
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Should drugs be legalized? This collection gives both sides of the argument, with 24 selected articles by 23 well-known participants in the great debate. All the relevant issues are covered, including: comparisons with legal drugs like alcohol, caffeine, and nicotine; law enforcement problems, addiction rates; moral dilemmas, and the results of practical experience with Prohibition and other anti-drug policies.

Bad Habits

Bad Habits Author John C. Burnham
ISBN-10 9780814712245
Year 1993
Pages 378
Language en
Publisher NYU Press
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Winner of the 2005 Book Prize from the Association for Humanist Sociology In this absorbing account of New York’s famous vacation playground, Corey Dolgon goes beyond the celebrity tales and polo games to tell us the story of this complex and contentious land. From the displacement of Native Americans by the Puritans to the first wave of Manhattan elites who built the Summer Colony, to the current infusion of telecommuting Manhattanites who now want to live there year-round, the story of the Hamptons is a vicious cycle of supposed paradise lost. Drawing on this fabled land's history, The End of the Hamptons provides a fascinating portrait of current controversies: the Native Americans fighting over land claims and threatening to build a casino, the environmental activists clashing with the McMansion builders, and the Latino day laborers and working-class natives trying to eke out a living in an ever-increasingly expensive town.

Electronic Media Law

Electronic Media Law Author Roger L. Sadler
ISBN-10 9781506320656
Year 2005-03-10
Pages 472
Language en
Publisher SAGE Publications
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Electronic Media Law is written for mass media students, not for future lawyers, so the text is straightforward and explains "legalese." The author covers First Amendment law, political broadcasting rules, broadcast content regulations, FCC rules for station operations, cable regulation, media ownership rules, media liability lawsuits, intrusive newsgathering methods, media restrictions during wartime, libel, privacy, copyright, advertising law, freedom of information, cameras in the court, and privilege.

Media and the American Child

Media and the American Child Author George Comstock
ISBN-10 0080479375
Year 2010-07-27
Pages 392
Language en
Publisher Academic Press
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Media and the American Child summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. Presents the most recent research on the media use of young people Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization Discusses policy making in the area of children and the media Focuses on experiences unique to children and adolescents

Prevention of Alcohol Abuse

Prevention of Alcohol Abuse Author Peter M. Miller
ISBN-10 9781461326571
Year 2012-12-06
Pages 540
Language en
Publisher Springer Science & Business Media
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The abuse of alcohol presents a major health problem throughout the world. Until recently both clinical and research efforts have been geared toward treatment and rehabilitation of alcoholism. With the growing num ber of problem drinkers entering treatment, the need for a better under standing of the prevention of alcohol abuse has become increasingly evi dent. Although still in its infancy, the field of alcoholism prevention is growing at a rapid rate. Increasing numbers of behavioral scientists through out the world are conducting or planning prevention projects. Policy plan ners, school administrators, military agencies, community groups, state and local alcoholism agencies, and industries are initiating alcohol abuse preven tion programs with fervor. Legislators at all levels of government are also developing a keen interest in legislation aimed at reducing the extent of problem drinking. This book represents one of the first systematic attempts to compile a comprehensive text on the prevention of alcohol abuse. Many of the con tributors to Prevention 0/ Alcohol Abuse have international reputations that strengthen their understanding of the complex nature of prevention. By providing a critical review of the current knowledge about prevention, the text will serve to stimulate and lay the groundwork for further prevention efforts. We thank all of the chapter authors for their excellent contributions. It is through their efforts that the field will thrive. Our appreciation also is expressed to Leonard Pace, formerly of Plenum Press, for his encourage ment and helpful comments in the development of the text.

Electronic Media Criticism

Electronic Media Criticism Author Peter B. Orlik
ISBN-10 9781135845131
Year 2008-11-19
Pages 560
Language en
Publisher Routledge
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Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising.

Media Regulation in the Interest of the Audience

Media Regulation in the Interest of the Audience Author
ISBN-10 9287159173
Year 2005
Pages 52
Language en
Publisher Council of Europe
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Audiovisual media, especially in regard to advertising, need to take account of media and consumer protection law. This publication presents the legal observations of the European Audiovisual Observatory that covers the following topic areas: Access to information on government action, especially from the media point of view; Regulation of advertising in the broadcasting sector in the countries of the former USSR; Advertising law in the electronic media; Digital rights management from a consumer's perspective; Application of EC competition policy regarding agreements and state aid in the audiovisual field.

Transcultural Marketing

Transcultural Marketing Author Marye Tharp
ISBN-10 9781317507499
Year 2014-05-22
Pages 416
Language en
Publisher Routledge
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Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.

The Essential Handbook of Treatment and Prevention of Alcohol Problems

The Essential Handbook of Treatment and Prevention of Alcohol Problems Author Nick Heather
ISBN-10 9780470862971
Year 2004-02-06
Pages 392
Language en
Publisher John Wiley & Sons
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The last three decades have seen an explosion of social, psychological and clinical research to identify effective strategies to prevent and treat alcohol-related problems. This “Essential Handbook” contains an updated selection of reviews of “what works” drawn from the critically acclaimed International Handbook of Alcohol Dependence and Problems. Selected specifically for health and other professionals, who need to provide effective responses in their work, these authoritative, science-based reviews are a distillation of the more practical elements, designed to save time for the busy practitioner.