On the television sponsors.
On the television sponsors.
Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
Thousands of people have died at the hands of terrorist groups who rely on state support for their activities. Iran and Syria are well known as sponsors of terrorism, while other countries, some with strong connections to the West, have enabled terrorist activity by turning a blind eye. Daniel Byman's hard-hitting and articulate book analyzes this phenomenon. Focusing primarily on sponsors from the Middle East and South Asia, it examines the different types of support that states provide, their motivations, and the impact of such sponsorship. The book also considers regimes that allow terrorists to raise money and recruit without providing active support. The experiences of Iran, Pakistan, Afghanistan, Syria, Saudi Arabia, and Libya are detailed here, alongside the histories of radical groups such as al-Qaida and Hizballah. The book concludes by assessing why it is often difficult to force sponsors to cut ties to terrorist groups and suggesting ways in which it could be done better in the future.
In the early 1930s, admen entered a new medium, radio, which few were sure could be profitable, and helped transform it into a major vehicle for advertising and American popular culture by seeking to serve both their audiences' interests and the commercial imperatives of their clients, the advertisers. Mediating between audiences' desire for entertainment and advertisers' desire for sales, admen combined showmanship" with "salesmanship" to produce a uniquely American form of commercial culture. As comedian Jack Benny once informed his radio audience, an ad agency hires "the musicians, the writers, the actors. They do everything!" Advertisers, or "sponsors," paid for and controlled most radio programming from the late 1920s until the early 1950s, hiring advertising agencies to create, produce, write, and manage their programs in such a way as to sell their wares. Relying on a fresh survey of neglected archival sources, A Word from Our Sponsor revises traditional historical accounts of the "golden age" of radio by revealing the role of these sponsors and admen behind the scenes - by examining, for example, Blackett-Sample-Hummert's soap opera "empire," Young and Rubicam's soft-sell comedy hits, BBDO's corporate image building, and J. Walter Thompson's exploitation of Hollywood star-power. A Word from Our Sponsor thus enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1950s."
A sensible, effective, and practical recovery tool featuring the philosophy of Alcoholics Anonymous, quotes, slogans, and down-to-earth sponsor advice.
Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization’s projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference. Contents: Defining Good Sponsorship • For the Project Manager • PM Roles and Responsibilities • Challenges of Working with Real Sponsors • When All Else Fails • For the Sponsor • Project Primer for Project Sponsors • For the Organization • Looking Ahead
The second edition of Project Sponsorship—which includes an Appendix with new case studies, expanded assessment tools, and templates—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders on the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.
The role of project sponsor is critical in large projects during the development of the business case, for governance and assurance and as the person who decides that the project should continue or close at any stage. Yet in many organizations the skills of the sponsor are often assumed; he or she will be a senior manager who may well have no practical project experience at all. David West explains the roles and skills that lie at the heart of effective sponsorship. The sponsor acts as a lynch-pin between the Board and the Project Manager, communicating and translating requirements downwards and resource needs, progress and constraints back upwards. An over-zealous sponsor may be tempted to assume some of the project manager's responsibilities, whilst an ineffective sponsor may be invisible, leaving the project manager uninformed by, and unrepresented to, the Board. Project Sponsorship includes exercises, examples and case histories from the real world of projects. It is an essential guide for anyone assuming the important role of managing the business case of the project and will help you ensure that the organization is 'doing the right things' as well as 'doing things right'.
The story of Father Ed Dowling, S.J., the Jesuit priest who served for twenty years as sponsor and spiritual guide to Bill Wilson, the co-founder of Alcoholics Anonymous. An icy evening in December 1940 saw the first meeting of two extraordinary spiritual leaders. Father Ed said that the graces he received from meeting Bill Wilson were as great as those he had received from his ordination as a priest, and Bill in turn described encountering the Jesuit as being like a second conversion experience, where he could feel the transcendent presence of God filling the entire room with grace. The good priest taught Wilson about St. Ignatius Loyola’s Spiritual Exercises, about the eternal battle between good and evil which the Spanish saint described in that book, and explained the Jesuit understanding of the way we can use our deepest emotions to receive guidance from God while serving on that battlefield. The co-founder of the twelve step movement in turn supplied Father Ed with some of the most valuable tools he possessed for carrying out small group therapy on a wide range of different kinds of troubled people. Together the two men discussed Poulain’s Graces of Interior Prayer and Bill’s attempts to make spiritual contact with both spooks and saints, and explored the world of LSD experiences and the teachings of the Catholic, Hindu, and Buddhist mystics in Aldous Huxley’s Perennial Philosophy. And we will see how Father Ed, with his deep social conscience, helped Bill W. turn his book on the Twelve Traditions into a Bill of Rights for the twelve step movement, and how he laid out his own spiritual vision of Alcoholics Anonymous at the A.A. International in St. Louis in 1955.
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.
Systematically analyzes the components and drivers of the relationships that bind a government to its defense industrial base by examining three major case studies: the UK, US and Germany, which between them account for over three-quarters of NATO defense spending. The features of their defense industrial relationships - whether common or unique - provide lessons for policy-makers, industrialists and the taxpayer.