The Road to Recognition

The Road to Recognition Author Seth Price
ISBN-10 1940858364
Year 2017-05-09
Pages 275
Language en
Publisher IdeaPress Publishing
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Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition

The Road to Recognition

The Road to Recognition Author Seth Price
ISBN-10 1940858364
Year 2017-05-09
Pages 275
Language en
Publisher IdeaPress Publishing
DOWNLOAD NOW READ ONLINE

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition

KNOWN

KNOWN Author Mark Schaefer
ISBN-10 0692816062
Year 2017-02-07
Pages 256
Language en
Publisher
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Built on extensive research, KNOWN is the first book of its kind to provide a plan to create and activate your personal brand in the world today. Follow this four-step process to create a profound and actionable digital presence to help you achieve your personal and professional goals. It's your turn to become known.

Iron Tribe

Iron Tribe Author Forrest Walden
ISBN-10 1599323907
Year 2013-11-01
Pages 156
Language en
Publisher
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Iron Tribe is the fascinating story of how a garage hobby and a passion for changing people’s lives through fitness exploded into the fastest growing fitness franchise in the country. From early success as the top franchisee in the country in another fitness franchise, to ministering to people who lived in a dump in Honduras and realizing that he didn’t have it all figured out, join Forrest for this exciting and often surprising journey. The story involves birthing a franchise business, creating a non-profit that has impacted more than 200,000 people with the gift of clean water, and, most importantly, a vibrant and loving family. The lessons he learned along the way are applicable to any entrepreneur, executive, or leader who wants to maximize their time, talents, and resources while living a life of significance.

They Ask You Answer

They Ask You Answer Author Marcus Sheridan
ISBN-10 9781119312970
Year 2017-01-17
Pages 240
Language en
Publisher John Wiley & Sons
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"This book will not just tell the incredibly practical and extraordinarily simple story of River Pools and Spas, but it will also dissect how other companies of various industries have managed to find exceptional results applying these same principles, making it relatable to all industries, businesses, and entrepreneurs alike"--

Career Distinction

Career Distinction Author William Arruda
ISBN-10 1118045068
Year 2010-12-28
Pages 224
Language en
Publisher John Wiley & Sons
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Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Personal Branding For Dummies

Personal Branding For Dummies Author Susan Chritton
ISBN-10 9781118915561
Year 2014-06-25
Pages 360
Language en
Publisher John Wiley & Sons
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The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.

The Content Formula

The Content Formula Author Liz Bedor
ISBN-10 0997050802
Year 2015-11-26
Pages 104
Language en
Publisher
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The Content Formula answers the biggest question currently on marketer's minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.

From Poverty to Power

From Poverty to Power Author Duncan Green
ISBN-10 9780855985936
Year 2008
Pages 522
Language en
Publisher Oxfam
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Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.

Brandscaping

Brandscaping Author Andrew Davis
ISBN-10 0983330786
Year 2012-08-01
Pages 270
Language en
Publisher CMI Books, Division of Z Squared Media, LLC
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"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscoverd talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals." --Back cover.

Industrial Development for the 21st Century

Industrial Development for the 21st Century Author United Nations. Department of Economic and Social Affairs
ISBN-10 9211045649
Year 2007
Pages 422
Language en
Publisher United Nations Publications
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In 2005 the United Nations Member States reiterated that sustainable development was a key element of the overarching framework for United Nations activities.This book highlights key challenges for developing countries and how effectively and with what sort of policies different countries have responded to them. The volume examines industrial development as central to the process of structural transformation which characterizes economic development. It points to new challenges and opportunities facing today's industrialisers as a result of globalization, technological change and new international trade rules. It also discusses social and environmental aspects of industrial development.

The Encore Effect

The Encore Effect Author Mark Sanborn
ISBN-10 9780385528306
Year 2008-09-02
Pages 112
Language en
Publisher Crown Business
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Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count. Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore? Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life. The secrets lie in five steps: Passion: The fuel for remarkable performance Prepare: How remarkable performance begins Practice: It won’t make you perfect, but it will make you better Perform: How to engage your audience Polish: Making your performance shine Whether your “stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice and rousing encouragement will help you shine in every situation where it matters most.

Encyclopedia of Public Relations

Encyclopedia of Public Relations Author Robert L. Heath
ISBN-10 9781452276229
Year 2013-08-20
Pages 1152
Language en
Publisher SAGE Publications
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When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice. The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

The Conversion Code

The Conversion Code Author Chris Smith
ISBN-10 9781119211907
Year 2016-02-11
Pages 192
Language en
Publisher John Wiley & Sons
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"If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Top of Mind Use Content to Unleash Your Influence and Engage Those Who Matter To You

Top of Mind  Use Content to Unleash Your Influence and Engage Those Who Matter To You Author John Hall
ISBN-10 9781260011937
Year 2017-04-28
Pages
Language en
Publisher McGraw Hill Professional
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A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.